|
Retailing Methods
With such high quality products at really affordable prices there are many ways to sell FM
products, here are just a few:
Personal Use
Naturally you will want to wear the fragrances yourself and this is a great way to generate
interest in the products. It is best to choose a FM fragrance that is from a different fragrance
family to the fragrances you usually wear, and do vary which FM fragrance you choose,
as you want to encourage people to comment on your fragrance so you can tell them about
our range of perfumes and aftershaves.
FM products also make great gifts, and by giving them as presents you will be giving more
people the chance to experience for themselves the superior quality of our fragrances and
help to gain yourself more customers.
Showing The Catalogue / Samples
Our wonderful, stylish full colour catalogues do a lot of the work for us and you want to get
your FM Fragrance Catalogues in front of as many people as you can. This can be as simple
as showing the catalogue to a friend, relative, work colleague, neighbour etc. Also ask others
to show the catalogue for you to people they know, get them to take it into work, show parents
at the school etc, if they obtain orders give them a small reward to thank them for their help
(and of course suggest how good they would be as a distributor themselves!). With each
catalogue make sure you also provide a Customer Price List and Customer Order Form
(both in Downloads section), you may find the Feel More flyer on Downloads section useful
for handing out with catalogues. Since our fragrances are so inexpensive to buy many people
do just buy from the catalogue but to greatly increase your sales and to show your potential
customers the quality of what we offer you do need to let them try your samples. You can
even lend out your sample kit to people you know for them to show their family, but make
sure you tell them you need it back within two days.
Perfume Parties
A great way to get reach a whole group of people at once is by organising perfume parties
More details on this, and the all important host coaching , can be found on other pages on
this site.
Door To Door
There are three main methods to begin selling our products door to door. The first is to put
the catalogue through people's letterboxes with an order form and appropriate covering note
to say that you will be back on a specific day to collect the catalogue and any orders and
asking them to leave the catalogue outside for you (make sure your catalogue and paperwork
are in a suitable clear plastic bag or something similar that will prevent them getting wet and
that you mention one of the reasons we ask for the catalogues back is that we believe in
recycling). I would suggest that you also need to include a covering sheet explaining
the high quality of our fragrances and other key bullet points.
An alternative to this is to knock on the door first before you leave the catalogue to ask if the
household would be interested in browsing the catalogue for a couple of days. This will ensure
your catalogues are reaching the right people and save you losing too many catalogues.
If you do not feel confident knocking at the door, you could instead put a flyer in asking
people to call you if they would like to see a catalogue, but this approach will probably produce
the lowest response and you need a lot of flyers.
Salons, Gift Shops etc
One way of getting orders can be to get your product display into a beauty salon (independent
ones are more likely to say yes than chains) , card or gift shops, newsagents, hairdressers etc.
You have to be prepared for many saying no, but just a few shops saying yes could increase your
sales volume. It is best if you can to get someone in the shop to sign up themselves as they will
be more keen to promote our fragrances and can also then supply their own display.
Since our deliveries are so fast, the shops could ask their customers to come back
in a few days to collect their orders.
Offices and Factories
Shops, offices and factories can also provide a good source of customers from the staff who
work there. The trick is to leave your catalogue / samples would a specific person (receptionist
are usually best) and give them some sort of incentive for collecting orders for you. Often the
quieter places are ideal, as it gives the staff more time to look at the catalogue and play with
the samples.
Fundraising
There are many organisations looking to raise funds, charities, playgroups, schools, youth
clubs, churches etc and you could suggest to them that you will make a percentage donation
to them for any sales they help you generate by showing catalogues to their supporters,
having perfume parties or inviting you to have a stall at their events.
|
