There are two main types of repeat orders that you can

generate from people who have already purchased FM

products from you, firstly more orders from the customers

themselves and secondly from people they have recommended.

People who have purchased from you already have confidence

in you otherwise they would have not purchased anything

in the first place, they also know the high quality of our FM

products. From this strong position you are able to suggest

to them that they could:

• Buy different fragrances for daytime and evening
• Try our body care products (shower gels, deodorants

    etc) – give them a body lotion sample. Remember even if

    we do not do a body care product in their favourite FM

    fragrance then they could still select one from a similar family

    group

• Try new fragrances that we launch from time to time

• Try fragrances they haven’t tried yet from our range,

    give them a free sample with their order

• Review a product or fragrance for you

You can also encourage future orders by:

• Staying in regular contact
• Letting them know about any special offers

    and new products

• Doing an email newsletter for your customers to

    keep them up to date

• Giving them a coupon for a discount off a repeat

    order

• Offering a small cash back on empty bottles
• Putting a sticker on every box or bottle saying

    “If this runs out, give me a shout

     (along with your name and phone number)”

• Wearing a fragrance they may like when you see them
• Keep wearing different fragrances if they are someone

    you see regularly (you should keep changing the FM

    fragrance you use anyway as that way people will notice

    you are wearing something different and it gives you a chance

    to tell them about FM)

• Having one of our hand creams with you and offering them

    some to try when you use it

Repeat Orders from Recommendations

The most obvious way to turn one customer into many customers is

of course to ask them to have a party for you, parties work extremely

well and allow you the opportunity to show a group of people our

products at the same time.

If you know and trust your customers you can also lend them the

kit / samples for a few days and ask them to take them into their

workplace for you and / or show them to their family and friends.

When they generate orders for you, you could give them a free

product as a thank you depending on the size of the order.

You could tell all your customers if they find a new customer

for you that you will give them 50p or £1 off their next purchase

for each customer they find, not only does this increase your

orders and customer base but it also encourages the original

customer to purchase something new from you.

If you are just starting out with the business you could ask

friends if they would purchase one of very reasonably priced

fragrances or other products from you to help you get started

and also to evaluate the product for you (people love giving

opinions, I know I do!).

Keep a record of your customers, index cards are brilliant for

this. Note their name, address, telephone numbers, email,

purchases made, any details they have given you which may

lead to repeat orders, for example where they work, their

birthday, partner’s name, partner’s birthday. Before birthdays

are due you could suggest gifts from FM that their partner

may like or even, if you know the partner, suggest to the

partner a gift that they could buy for your customer from

our range. Men especially will appreciate this, having

someone tell you a gift that the woman in your life will

like is fantastic and saves us the headache of working out

what to buy! You can also do the same thing in suggesting

Christmas gifts.

Keep reminding customers as well that our products are high

quality, yet very affordable, making them ideal gifts for family

or friends’ birthdays etc.